Simple pricing

1. 1. We check your real site. We load the page the way a visitor and a search engine do, then run 40+ checks. Each check earns full points, part points or none, depending on how close you are.
2. 2. Checks roll up into categories. Every category has its own share of the 100 points:

• SEO20% of the score

  Titles, descriptions, headings, links, sitemap and what search engines read first.

• Speed15% of the score

  How fast the page loads and how heavy it is.

• Mobile10% of the score

  Whether the site works properly on a phone.

• Security10% of the score

  HTTPS and the browser protections that keep visitors safe.

• AEO10% of the score

  Whether search and AI assistants can read what your business is.

• Google listing20% of the score

  Your Google Business listing: details, reviews and nearby competitors.

• Visitor experience15% of the score

  Readability, contrast, calls to action and trust signals.

3. 3. Your score is points earned out of points available. If we can't match a Google listing to your site, that category is left out and the score is worked out from the rest. You are never marked down for something we couldn't measure.
4. 4. The score becomes a grade. Plus and minus grades sit inside each letter, for example 87 to 89 is a B+ and 80 to 82 is a B-.

Not part of the score: AI visibility (what ChatGPT, Gemini and others say about you) and informational facts we report for context. They are shown separately so the grade only reflects things we measured directly. Rescanning after a fix shows exactly how many points you gained.