Website grader features: everything WebGuru does

Every website grader feature in WebGuru, what it does and which plan includes it. Want to try one first? Grade your website free.

The website grader

Free

Your score and letter grade

Every scan ends in one score out of 100 and a letter grade from A to F. The score is built from 7 categories (SEO, Google listing, Visitor experience, Speed, Mobile, Security, AEO (AI-readiness)), so you can see at a glance which area is holding you back.

How the score is worked out

Free

40+ checks across search, speed, mobile and security

We load your real page and run more than 40 checks: titles and descriptions, headings, speed, mobile layout, HTTPS and security headers, and more. Each check earns full points, part points or none.

Free

Your first fixes, explained

The free scan shows your first fixes in plain English: what is wrong, why it matters and what to change.

Free

Google listing at a glance, and a full grade

The free scan shows your Google rating and review count. The full report grades the whole listing: photos, hours, description and map presence.

The local SEO checklist

Full report

Nearby competitor comparison

See how businesses in your category near you compare, so you know exactly where you are ahead and where to catch up.

Full report

Every fix, with step-by-step instructions

Each fix explains how to make the change, including where to click in WordPress, Wix, Squarespace and Shopify. Fixes are ranked by how many points they are worth.

Full report

AI visibility

Do ChatGPT and Gemini know who you are? This shows what AI assistants say about your business. It is reported separately and is not part of your score.

Full report

Unlimited rescans and progress tracking

Fix something, rescan and see exactly how many points you gained. Rescans for your website are unlimited.

Why rescanning matters

Full report

PDF report

Download a PDF to send to your developer, your manager or a client.

Membership

Unlimited websites and scan history

Everything in the full report for unlimited websites, plus your full scan history. Built for agencies, freelancers and anyone who looks after several sites.

See pricing

Free

Done-for-you fixes

Prefer to hand it over? Ask for a free quote and a real person will reply with a plan and a fixed price. Nothing starts until you approve it.

Ask for a free quote

46 free SEO tools that work on their own

Each tool has its own page and does one job. No scan and no payment needed: run any tool, then leave your name and email to read the full result. Browse all 46 free SEO tools, or jump to a group.

On-page SEO

Titles, descriptions, headings and the words on your page.

Title Meta Tag Check: see your page title, its length and whether it is cut off in Google
Description Meta Tag Check: review your page's meta description, its length and whether it is missing
Keywords Meta Tag Check: check whether your page uses the old keywords meta tag
H1 to H6 Tags Test: check your H1 to H6 headings for a clean, correct structure
Text to HTML Ratio: measure how much readable text your page has compared with its code
Web Analytics Check: check whether your page includes analytics tracking code
Favicon Test: check that your website has a correctly installed favicon
Page Links Analysis: analyze all the hyperlinks on your web page
Keyword Density Analysis: analyze keyword density and consistency on your page

Technical SEO

Crawling, indexing, code quality and canonical addresses.

Doctype Check: check that your page declares a modern HTML doctype
Language Declaration: check that your page declares its language correctly
W3C HTML Validation: validate your page's HTML against the official W3C validator
Deprecated HTML Check: find old, obsolete HTML tags and attributes on your page
Nested Tables Check: check whether your page lays itself out with tables inside tables
Frames Test: check your page for framesets and iframes
Adobe Flash Test: check whether your page still uses Adobe Flash
robots.txt Test: test whether your site has a working robots.txt file
XML Sitemap Test: check that your site has a valid XML sitemap
Custom 404 Error Page: check that missing pages return a real 404 and a helpful error page
W3C CSS Validation: validate your page's CSS against the official W3C validator
Indexed Pages Check: check whether anything is stopping your pages from being indexed
Visitors Localization: check which language and country your page is set up to target
IP Canonicalization Test: test whether your server's IP address shows a duplicate copy of your site
URL Canonicalization Test: test whether http, https, www and non-www all lead to one address
Broken Links Checker: check your page for broken or dead links

Speed

How fast your pages load.

Page Speed Test: analyze your page and evaluate its speed on mobile and desktop

Mobile

How your site works on a phone.

Mobile Rendering: check whether your page is built to adapt to mobile screens
Mobile Experience Test: evaluate how easy your page is to use on a phone
Mobile Optimization: measure how fast your page loads on a phone

Security

HTTPS, blacklists and server exposure.

HTTPS (SSL) Check: check your website's HTTPS and SSL certificate
Safe Browsing Check: check whether Google has flagged your site for malware or phishing
Spam Blacklist Check: check whether your server's address is on a spam blacklist
Email Obfuscation Check: find email addresses written in plain text on your page
Directory Browsing Test: test whether your server lists the files inside folders
Server Signature Test: check whether your server reveals its software and version

Domain and server

Your domain's registration and your server's setup.

Traffic Rank Checker: check where your website ranks among the top million sites
Server Information: review your website's server details and response
Whois Lookup: look up the public registration details of your domain
Domain Age Check: find out how old your domain is
Domain Expiration Check: check when your domain registration expires

Social

How your site connects to social networks.

Social Indicators: check how your website connects to social networks
Facebook Page Analysis: check how your website connects to your Facebook page
X (Twitter) Account Check: check how your website connects to your X (Twitter) account

Content and accessibility

Images, print and WCAG accessibility basics.

Image Alt Attribute Check: find images on a page that are missing alt text
Printability Check: check whether your page has print-friendly CSS
Accessibility Test: check your website against common WCAG accessibility guidelines

See it on your own website

Free, no card, about 15 seconds. Or look at a sample website report first.

Grade my website free